- Connect with the ExtraOrdinary HRVA!
Marketing Opportunity for HR Consultants
HR Consultants: Is there a potential client you’ve been trying to snag without success? You’ve probably tried all the usual routes:
- Networking venues.
- Recommendations of trusted colleagues.
- Lunches, dinners, etc.
Give It Away
Have you tried giving away an inconsequential, yet important piece of information? The Commonwealth of Massachusetts is giving you just such an opportunity. In two weeks, a law will go into effect in Massachusetts governing the protection of information. The law has far-reaching effects, in that it also applies to businesses residing outside of Massachusetts but doing business with Massachusetts consumers and businesses. The law applies to both brick and mortar and online businesses.
How It’s An Opportunity
Self-employed human resource consultants can use this new law as an opportunity to showcase their expertise to potential clients.
- If you have email addresses for potential clients, send them an email alert about the law. Include a brief explanation of the law, compliance dates and penalties for non-compliance. Last paragraph of the email alert should include a call to action, something along the lines of “if you have any questions or would like help complying with the new law, please contact us at __________.”
- If you have telephone numbers for potential clients, call them and alert them to the new law. Give them the information outlined in the above item, and include your call to action.
- If you have the postal addresses of your potential clients, postal mail a pdf copy of the law to your potential clients. Paper clip or staple your business card or a compliment card to the pdf and include a handwritten call to action.
- This is an ideal opportunity for a teleseminar or webinar, which is a bit more work than any of the above listed items, but a teleseminar or webinar enables you to showcase your expertise to a large group of potential clients all at the same time
If you don’t have the time to do any of the above, a new-fangled careerist known as a Human Resource Virtual Assistant (HRVA) can do all of the above (and more) for you. An HRVA will also track the number of responses you receive relative to this marketing campaign as well as design (draft the email message, pretty-up the pdf with your logo and consultancy information, etc.) the elements of the campaign.
A pdf copy of the new law is available at: http://mass.gov/Eoca/docs/idtheft/201CMR1700reg.pdf.
If you would like to know more about HRVAs, and how they can help self-employed human resource consultants create the levels of success they’ve always dreamed of, please email hrva@extra-assist.com.
P.S. Remember to notify your current clients about the new law too 
.
=>Donna Caissie, the ExtraOrdinary HRVA
hrva@extra-assist.com
http://www.linkedin.com/in/donnacaissie
http://twitter.com/donnacaissie
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